However, what’s unique about the product is that those who use them come from different walks of life. This is the reason why Air Jordans remain as popular as the very first pair that hit the shelves in 1985. MJ’s popularity did not end when he ceased playing the sport, his life became an inspiration to many. He has six championships and a statue of himself to boot. The sneakers reflect MJ’s legacy as a ball player, imbued with qualities that reflect his values, accomplishments and love for the sport. Talk about putting oneself in MJ’s shoes. Each is infused with something from the basketball legend’s lifestyle. But what’s make Air Jordans unique is that the manufacturer sees to it that every pair has a piece of MJ in it. For many “Jordanheads,” each pair has a story to tell, memorable moments that deserve to be shared to the younger generation. So what’s the fuzz about wearing Air Jordans? To many people, they are but a pair of sneakers, a footwear, but to those who wear them, they are a legacy of generations of basketball. Wearing a pair is the closest one could ever be to being the real thing. Everyone suddenly wanted to be like MJ, soaring in the air and reaching for that hoop. Little did the company know that the new line of sneakers would change the way basketball is played and that it would have a very profound effect on even non-basketball players. Just like cars, older Air Jordans are being sold for a small profit until such time that the seller has enough to buy the latest edition or more expensive vintage ones.Īir Jordans were by launched by Nike in 1985. Yes it’s a bit expensive than most brands, with some running into thousands of dollars but more and more enterprising people have been devising ways to purchase them. It has become more of a fashion symbol that virtually everyone wants to possess. This first began in the 90s and continues to this day.Īir Jordan has indeed surpassed its status of being just a pair of sneakers. Jordans have definitely replaced popular brands like Adidas, Reebok and Converse, to name a few. ![]() They will brave long queues for hours just to get their hands on a pair. Proof of this is the fact that even as purchasing and selling such shoes are enjoyable prospects, people would actually give anything for a pair of Air Jordan. The brand has become an institution that most sneakerheads feel that no pair of feet should ever be without them. Although a bit pricey for a pair of sneakers, Air Jordans remain popular among both fans and non-fans of basketball legend Michael Jordan. ![]() Undoubtedly one of the best-selling sneakers in the world, Air Jordans are also known for being among the most expensive ones in the market.
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